Session Facilitator: Charles Lee, CEO at Ideation & Author of "Good Idea. Now What?"
Your brand is much more than a progressive style or a well-crafted message. It’s really about understanding your unique story, mission, value proposition, business design, community of stakeholders (both internally and externally) and then creating tangible pathways for people to experience memorable brand moments that they will identify with and find remarkable (i.e., worth making a remark about).
This workshop will lead a small group of participants towards building an integrated brand strategy that develops relational trust over time that results in deep brand loyalty. Topics will include:
- A Framework for Branding
- Key Elements for Developing an Integrated Brand
- Brand Experience & Visual Design
- Designing Strategic Brand Moments
- Brand Development in a Digital Age
A strong brand will yield great ROI. This workshop will provide practical insights into developing a foundation for a robust brand strategy and implementation plan.
Free parking and lunch included.